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【楽天ブックスならいつでも送料無料】宣伝会議書籍編集部 宣伝会議コウコクセイサクリョウキンキジュンヒョウアドメニューニジュウヨンニジュウゴ センデンカイギショセキヘンシュウブ 発行年月:2023年12月27日 予約締切日:2023年09月15日 サイズ:単行本 ISBN:9784883355815 第1章 広告取引を巡る国内外のトピックス(取引適正化に向けて「自主行動」促す業界団体/役割・作業が明確 広告発注 海外の進め方)/第2章 メディア別広告制作における作業と費目(グラフィック/CM・動画/WEB)/第3章 その他の制作関連の各種料金表(着ぐるみ製作の料金例/オリジナルバルーン製作の料金例 ほか)/第4章 広告関連団体による資料(編集制作料金基準表(一般社団法人日本編集制作協会)/出演と契約に関するガイドライン(一般社団法人モデルエージェンシー協会) ほか) テレビCM・動画/グラフィックPR/WEB/イベントそれぞれのフロー・費目を解説。
広告制作の主要フローと発注価格の目安、見積りの費目がわかる! 本 ビジネス・経済・就職 マーケティング・セールス 広告・宣伝 ビジネス・経済・就職 産業 商業
【楽天ブックスならいつでも送料無料】
宣伝会議書籍編集部 宣伝会議コウコクセイサクリョウキンキジュンヒョウアドメニューニジュウヨンニジュウゴ センデンカイギショセキヘンシュウブ 発行年月:2023年12月27日 予約締切日:2023年09月15日 サイズ:単行本 ISBN:9784883355815 第1章 広告取引を巡る国内外のトピックス(取引適正化に向けて「自主行動」促す業界団体/役割・作業が明確 広告発注 海外の進め方)/第2章 メディア別広告制作における作業と費目(グラフィック/CM・動画/WEB)/第3章 その他の制作関連の各種料金表(着ぐるみ製作の料金例/オリジナルバルーン製作の料金例 ほか)/第4章 広告関連団体による資料(編集制作料金基準表(一般社団法人日本編集制作協会)/出演と契約に関するガイドライン(一般社団法人モデルエージェンシー協会) ほか) テレビCM・動画/グラフィックPR/WEB/イベントそれぞれのフロー・費目を解説。
広告制作の主要フローと発注価格の目安、見積りの費目がわかる! 本 ビジネス・経済・就職 マーケティング・セールス 広告・宣伝 ビジネス・経済・就職 産業 商業
【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Featuring updates and revisions, the second edition of <em>Clinical Neuropsychology</em> provides trainee and practicing clinicians with practical, real-world advice on neuropsychological assessment and rehabilitation.</p> <ul> <li>Offers illustrated coverage of neuroimaging techniques and updates on key neuro-pathological findings underpinning neurodegenerative disorders</li> <li>Features increased coverage of specialist areas of work, including severe brain injury, frontotemporal lobar degeneration, assessing mental capacity, and cognitive impairment and driving</li> <li>Features updated literature and increased coverage of topics that are of direct clinical relevance to trainee and practicing clinical psychologists</li> <li>Includes chapters written by professionals with many years' experience in the training of clinical psychologists</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。
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<p>Featuring updates and revisions, the second edition of <em>Clinical Neuropsychology</em> provides trainee and practicing clinicians with practical, real-world advice on neuropsychological assessment and rehabilitation.</p> <ul> <li>Offers illustrated coverage of neuroimaging techniques and updates on key neuro-pathological findings underpinning neurodegenerative disorders</li> <li>Features increased coverage of specialist areas of work, including severe brain injury, frontotemporal lobar degeneration, assessing mental capacity, and cognitive impairment and driving</li> <li>Features updated literature and increased coverage of topics that are of direct clinical relevance to trainee and practicing clinical psychologists</li> <li>Includes chapters written by professionals with many years' experience in the training of clinical psychologists</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>This book highlights the importance of investigating for ADHD in adults with attention difficulties, poor memory and executive function impairments. The authors advocate a neurodevelopmental assessment approach in all phases of life, and explain how to perform such assessments. The identification of ADHD in adults with other psychiatric and neurological disorders will lead to a better response to treatments, and as a result reduce its social, economic and personal burden.</p> <p>ADHD can no longer be considered solely a pediatric condition, as it occurs in a significant proportion of adults worldwide. However, ADHD in adults is often unrecognized and untreated. Diagnosing the disorder in adulthood is a challenge, due not only to the different clinical presentation in this phase of life, but also to the fact that other conditions may mask the symptoms. ADHD constitutes a hidden comorbidity with a detrimental impact of those affected, and a poor response (or even non-response)to several treatments.</p> <p>Intended for psychiatrists, neurologists, specialists in gerontology and neuropsychology, this book is an indispensable resource for all mental health practitioners who want to optimize the treatment of patients affected by psychiatric and neurological disorders who respond poorly to standard treatments.</p>画面が切り替わりますので、しばらくお待ち下さい。
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<p>This book highlights the importance of investigating for ADHD in adults with attention difficulties, poor memory and executive function impairments. The authors advocate a neurodevelopmental assessment approach in all phases of life, and explain how to perform such assessments. The identification of ADHD in adults with other psychiatric and neurological disorders will lead to a better response to treatments, and as a result reduce its social, economic and personal burden.</p> <p>ADHD can no longer be considered solely a pediatric condition, as it occurs in a significant proportion of adults worldwide. However, ADHD in adults is often unrecognized and untreated. Diagnosing the disorder in adulthood is a challenge, due not only to the different clinical presentation in this phase of life, but also to the fact that other conditions may mask the symptoms. ADHD constitutes a hidden comorbidity with a detrimental impact of those affected, and a poor response (or even non-response)to several treatments.</p> <p>Intended for psychiatrists, neurologists, specialists in gerontology and neuropsychology, this book is an indispensable resource for all mental health practitioners who want to optimize the treatment of patients affected by psychiatric and neurological disorders who respond poorly to standard treatments.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p><strong>A comprehensive, cutting-edge, and highly readable textbook that makes category theory and monoidal category theory accessible to students across the sciences.</strong></p> <p>Category theory is a powerful framework that began in mathematics but has since expanded to encompass several areas of computing and science, with broad applications in many fields. In this comprehensive text, Noson Yanofsky makes category theory accessible to those without a background in advanced mathematics. <em>Monoidal Category Theory</em>demonstrates the expansive uses of categories, and in particular monoidal categories, throughout the sciences. The textbook starts from the basics of category theory and progresses to cutting edge research. Each idea is defined in simple terms and then brought alive by many real-world examples before progressing to theorems and uncomplicated proofs. Richly guided exercises ground readers in concrete computation and application. The result is a highly readable and engaging textbook that will open the world of category theory to many.</p> <ul> <li>Makes category theory accessible to non-math majors</li> <li>Uses easy-to-understand language and emphasizes diagrams over equations</li> <li>Incremental, iterative approach eases students into advanced concepts</li> <li>A series of embedded mini-courses cover such popular topics as quantum computing, categorical logic, self-referential paradoxes, databases and scheduling, and knot theory</li> <li>Extensive exercises and examples demonstrate the broad range of applications of categorical structures</li> <li>Modular structure allows instructors to fit text to the needs of different courses</li> <li>Instructor resources include slides</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p><strong>A comprehensive, cutting-edge, and highly readable textbook that makes category theory and monoidal category theory accessible to students across the sciences.</strong></p> <p>Category theory is a powerful framework that began in mathematics but has since expanded to encompass several areas of computing and science, with broad applications in many fields. In this comprehensive text, Noson Yanofsky makes category theory accessible to those without a background in advanced mathematics. <em>Monoidal Category Theory</em>demonstrates the expansive uses of categories, and in particular monoidal categories, throughout the sciences. The textbook starts from the basics of category theory and progresses to cutting edge research. Each idea is defined in simple terms and then brought alive by many real-world examples before progressing to theorems and uncomplicated proofs. Richly guided exercises ground readers in concrete computation and application. The result is a highly readable and engaging textbook that will open the world of category theory to many.</p> <ul> <li>Makes category theory accessible to non-math majors</li> <li>Uses easy-to-understand language and emphasizes diagrams over equations</li> <li>Incremental, iterative approach eases students into advanced concepts</li> <li>A series of embedded mini-courses cover such popular topics as quantum computing, categorical logic, self-referential paradoxes, databases and scheduling, and knot theory</li> <li>Extensive exercises and examples demonstrate the broad range of applications of categorical structures</li> <li>Modular structure allows instructors to fit text to the needs of different courses</li> <li>Instructor resources include slides</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。
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書籍ジャンル:書籍出版社:メジカルビュー社弊社に在庫がない場合の取り寄せ発送目安:2週間以上解説:日本周産期・新生児医学会専門医試験の実際の試験問題からオリジナルに設問を作成し,押さえるべき知識のポイントをまとめ,ポイントに沿ってコンパクトに解説をまとめた。
○×式のExerciseで力試しができ,設問に答えていくことで専門医試験に役立つトレーニングにもなる。
専門医試験で押さえるべきポイントは専門医として押さえるべき知識の要点であり,試験対策のみならず,周産期医療の幅広い知識を整理した臨床に即した実践的教科書で,専門医試験対策として,専門医レベルの知識のアップデートとして,合理的に学べる内容となっている。
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10000円以上お買い上げで送料無料です。
書籍
ジャンル:書籍出版社:メジカルビュー社弊社に在庫がない場合の取り寄せ発送目安:2週間以上解説:日本周産期・新生児医学会専門医試験の実際の試験問題からオリジナルに設問を作成し,押さえるべき知識のポイントをまとめ,ポイントに沿ってコンパクトに解説をまとめた。
○×式のExerciseで力試しができ,設問に答えていくことで専門医試験に役立つトレーニングにもなる。
専門医試験で押さえるべきポイントは専門医として押さえるべき知識の要点であり,試験対策のみならず,周産期医療の幅広い知識を整理した臨床に即した実践的教科書で,専門医試験対策として,専門医レベルの知識のアップデートとして,合理的に学べる内容となっている。
こちらの商品は他店舗同時販売しているため在庫数は変動する場合がございます。
10000円以上お買い上げで送料無料です。
【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>The six-volume set LNCS 11764, 11765, 11766, 11767, 11768, and 11769 constitutes the refereed proceedings of the 22nd International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2019, held in Shenzhen, China, in October 2019.</p> <p>The 539 revised full papers presented were carefully reviewed and selected from 1730 submissions in a double-blind review process. The papers are organized in the following topical sections:</p> <p>Part I: optical imaging; endoscopy; microscopy.</p> <p>Part II: image segmentation; image registration; cardiovascular imaging; growth, development, atrophy and progression.</p> <p>Part III: neuroimage reconstruction and synthesis; neuroimage segmentation; diffusion weighted magnetic resonance imaging; functional neuroimaging (fMRI); miscellaneous neuroimaging.</p> <p>Part IV: shape; prediction; detection and localization; machine learning; computer-aided diagnosis; image reconstruction and synthesis.</p> <p>Part V: computer assisted interventions; MIC meets CAI.</p> <p>Part VI: computed tomography; X-ray imaging.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>The six-volume set LNCS 11764, 11765, 11766, 11767, 11768, and 11769 constitutes the refereed proceedings of the 22nd International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2019, held in Shenzhen, China, in October 2019.</p> <p>The 539 revised full papers presented were carefully reviewed and selected from 1730 submissions in a double-blind review process. The papers are organized in the following topical sections:</p> <p>Part I: optical imaging; endoscopy; microscopy.</p> <p>Part II: image segmentation; image registration; cardiovascular imaging; growth, development, atrophy and progression.</p> <p>Part III: neuroimage reconstruction and synthesis; neuroimage segmentation; diffusion weighted magnetic resonance imaging; functional neuroimaging (fMRI); miscellaneous neuroimaging.</p> <p>Part IV: shape; prediction; detection and localization; machine learning; computer-aided diagnosis; image reconstruction and synthesis.</p> <p>Part V: computer assisted interventions; MIC meets CAI.</p> <p>Part VI: computed tomography; X-ray imaging.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Plasmonics is an important branch of optics concerned with the interaction of metals with light. Under appropriate illumination, metal nanoparticles can exhibit enhanced light absorption, becoming nanosources of heat that can be precisely controlled. This book provides an overview of the exciting new field of thermoplasmonics and a detailed discussion of its theoretical underpinning in nanophotonics. This topic has developed rapidly in the last decade, and is now a highly-active area of research due to countless applications in nanoengineering and nanomedicine. These important applications include photothermal cancer therapy, drug and gene delivery, nanochemistry and photothermal imaging. This timely and self-contained text is suited to all researchers and graduate students working in plasmonics, nano-optics and thermal-induced processes at the nanoscale.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>Plasmonics is an important branch of optics concerned with the interaction of metals with light. Under appropriate illumination, metal nanoparticles can exhibit enhanced light absorption, becoming nanosources of heat that can be precisely controlled. This book provides an overview of the exciting new field of thermoplasmonics and a detailed discussion of its theoretical underpinning in nanophotonics. This topic has developed rapidly in the last decade, and is now a highly-active area of research due to countless applications in nanoengineering and nanomedicine. These important applications include photothermal cancer therapy, drug and gene delivery, nanochemistry and photothermal imaging. This timely and self-contained text is suited to all researchers and graduate students working in plasmonics, nano-optics and thermal-induced processes at the nanoscale.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Covering every aspect of drawing preparation, both manual and computer-aided, this comprehensive manual is an essential tool for students, architects and architectural technologists. Showing what information is required on each type of document, how drawings relate to specifications, and how to organize and document your work, this handbook presents a fully illustrated guide to all the key methods and techniques. Thoroughly revised and redesigned, this fourth edition has brand new computer-generated drawings throughout and is updated to cover all aspects of computer use in the modern building design process.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>Covering every aspect of drawing preparation, both manual and computer-aided, this comprehensive manual is an essential tool for students, architects and architectural technologists. Showing what information is required on each type of document, how drawings relate to specifications, and how to organize and document your work, this handbook presents a fully illustrated guide to all the key methods and techniques. Thoroughly revised and redesigned, this fourth edition has brand new computer-generated drawings throughout and is updated to cover all aspects of computer use in the modern building design process.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>This revised edition of the successful primer thoroughly covers fundamentals of lighting design, and also serves as a handy reference for professional designers. The <em>Fifth Edition</em> is more comprehensive than ever, with new information on LED, energy efficiency, and other current issues. In addition, it includes more information for drawing ceiling floor plans and the application of designs to specific types of interiors projects. Considered a "key reference" for the Lighting Certified exam, no other text combines both technical and creative aspects of lighting design for beginners and novice designers.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>This revised edition of the successful primer thoroughly covers fundamentals of lighting design, and also serves as a handy reference for professional designers. The <em>Fifth Edition</em> is more comprehensive than ever, with new information on LED, energy efficiency, and other current issues. In addition, it includes more information for drawing ceiling floor plans and the application of designs to specific types of interiors projects. Considered a "key reference" for the Lighting Certified exam, no other text combines both technical and creative aspects of lighting design for beginners and novice designers.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>The Higgs Hunter's Guide is a definitive and comprehensive guide to the physics of Higgs bosons. In particular, it discusses the extended Higgs sectors required by those recent theoretical approaches that go beyond the Standard Model, including supersymmetry and superstring-inspired models.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>The Higgs Hunter's Guide is a definitive and comprehensive guide to the physics of Higgs bosons. In particular, it discusses the extended Higgs sectors required by those recent theoretical approaches that go beyond the Standard Model, including supersymmetry and superstring-inspired models.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Some cities have long-treasured waterfront promenades, many cities have recently built ones, and others have plans to create them as opportunities arise. Beyond connecting people with urban water bodies, waterfront promenades offer many social and ecological benefits. They are places for social gathering, for physical activity, for relief from the stresses of urban life, and where the unique transition from water to land eco-systems can be nurtured and celebrated. The best are inclusive places, welcoming and accessible to diverse users. This book explores urban waterfront promenades worldwide. It presents 38 promenade case studiesーas varied as Vancouver’s extensive network that has been built over the last century, the classic promenades in Rio de Janeiro, the promenades in Stockholm’s recently built Hammarby Sj?stad eco-district, and the Ma On Shan promenade in the Hong Kong New Territoriesーanalyzing their physical form, social use, the circumstances under which they were built, the public policies that brought them into being, and the threats from sea level rise and the responses that have been made.</p> <p>Based on wide research, <em>Urban Waterfront Promenades</em> examines the possibilities for these public spaces and offers design and planning approaches useful for professionals, community decision-makers, and scholars. Extensive plans, cross sections, and photographs permit visual comparison.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>Some cities have long-treasured waterfront promenades, many cities have recently built ones, and others have plans to create them as opportunities arise. Beyond connecting people with urban water bodies, waterfront promenades offer many social and ecological benefits. They are places for social gathering, for physical activity, for relief from the stresses of urban life, and where the unique transition from water to land eco-systems can be nurtured and celebrated. The best are inclusive places, welcoming and accessible to diverse users. This book explores urban waterfront promenades worldwide. It presents 38 promenade case studiesーas varied as Vancouver’s extensive network that has been built over the last century, the classic promenades in Rio de Janeiro, the promenades in Stockholm’s recently built Hammarby Sj?stad eco-district, and the Ma On Shan promenade in the Hong Kong New Territoriesーanalyzing their physical form, social use, the circumstances under which they were built, the public policies that brought them into being, and the threats from sea level rise and the responses that have been made.</p> <p>Based on wide research, <em>Urban Waterfront Promenades</em> examines the possibilities for these public spaces and offers design and planning approaches useful for professionals, community decision-makers, and scholars. Extensive plans, cross sections, and photographs permit visual comparison.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>This unique compendium emphasizes key factors driving the performance of thermoelectric energy conversion systems. Important design parameters such as heat transfer at the boundaries of the system, material properties, and form factors are carefully analyzed and optimized for performance including the cost-performance trade-off. Numbers of examples are provided on the applications of thermoelectric technologies, e.g., power generation, cooling of electronic components, and waste heat recovery in wearable devices.This must-have volume also includes an interactive modeling software package developed on the nanoHUB (nanohub.org/) platform. Professionals, researchers, academics, undergraduate and graduate students will be able to study the impact of material properties and key design parameters on the overall thermoelectric system performance as well as the large scale implementation in the society.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>This unique compendium emphasizes key factors driving the performance of thermoelectric energy conversion systems. Important design parameters such as heat transfer at the boundaries of the system, material properties, and form factors are carefully analyzed and optimized for performance including the cost-performance trade-off. Numbers of examples are provided on the applications of thermoelectric technologies, e.g., power generation, cooling of electronic components, and waste heat recovery in wearable devices.This must-have volume also includes an interactive modeling software package developed on the nanoHUB (nanohub.org/) platform. Professionals, researchers, academics, undergraduate and graduate students will be able to study the impact of material properties and key design parameters on the overall thermoelectric system performance as well as the large scale implementation in the society.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>関東大震災以降,音響テクノロジーの進化と複製技術の発展によって,大きな転換期を迎えた音楽産業の様相を叙述する.レコード会社は,作詞・作曲・演奏・歌唱を統括して,流行歌謡の大ヒットと大量消費を巧みに主導していった.併せて,ラジオやトーキーをはじめ同時代におけるメディアの強化と人びとの知覚の変容を描く.※この電子書籍は「固定レイアウト型」で作成されており,タブレットなど大きなディスプレイを備えた端末で読むことに適しています.また,文字だけを拡大すること,文字列のハイライト,検索,辞書の参照,引用などの機能は使用できません.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>関東大震災以降,音響テクノロジーの進化と複製技術の発展によって,大きな転換期を迎えた音楽産業の様相を叙述する.レコード会社は,作詞・作曲・演奏・歌唱を統括して,流行歌謡の大ヒットと大量消費を巧みに主導していった.併せて,ラジオやトーキーをはじめ同時代におけるメディアの強化と人びとの知覚の変容を描く.※この電子書籍は「固定レイアウト型」で作成されており,タブレットなど大きなディスプレイを備えた端末で読むことに適しています.また,文字だけを拡大すること,文字列のハイライト,検索,辞書の参照,引用などの機能は使用できません.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Described by Giles Deleuze as ‘one of the greatest modern auteurs’, Philippe Garrel is widely acknowledged as the most significant filmmaker to emerge in France after the New Wave. His deeply personal cinema traces the troubled sentimental lives of couples, exploring the relationship between art and political struggle. This study observes the eclecticism of the director’s influences, looking to avant-garde movements such as the Situationists, Surrealism, Arte Povera and the American Underground, in order to explore his original body of work. Consideration is also given to Garrel’s relationship with other members of the so-called ‘post-New Wave’, including Jean Eustache and Chantal Akerman. The first book on Garrel’s cinema to appear in English, it will appeal to Garrel enthusiasts as well as to students and lecturers specialising in film studies or French studies.</p>画面が切り替わりますので、しばらくお待ち下さい。
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<p>Described by Giles Deleuze as ‘one of the greatest modern auteurs’, Philippe Garrel is widely acknowledged as the most significant filmmaker to emerge in France after the New Wave. His deeply personal cinema traces the troubled sentimental lives of couples, exploring the relationship between art and political struggle. This study observes the eclecticism of the director’s influences, looking to avant-garde movements such as the Situationists, Surrealism, Arte Povera and the American Underground, in order to explore his original body of work. Consideration is also given to Garrel’s relationship with other members of the so-called ‘post-New Wave’, including Jean Eustache and Chantal Akerman. The first book on Garrel’s cinema to appear in English, it will appeal to Garrel enthusiasts as well as to students and lecturers specialising in film studies or French studies.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar argues that by understanding the drivers behind these new consumer behaviours, retailers can identify the opportunities this represents and adapt their offering accordingly. The kind of relationship retailing he advocates involves the way the retailer interacts with their customer; the new environment that they need to sustain along with their ability to relate customer data, technology and new services. The author interweaves examples from traditional and virtual retailing with his research on consumer psychology and buying behaviour to offer a sophisticated and at times challenging guide for all those involved in retailing, as well as those responsible for planning and designing social and retail space.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar argues that by understanding the drivers behind these new consumer behaviours, retailers can identify the opportunities this represents and adapt their offering accordingly. The kind of relationship retailing he advocates involves the way the retailer interacts with their customer; the new environment that they need to sustain along with their ability to relate customer data, technology and new services. The author interweaves examples from traditional and virtual retailing with his research on consumer psychology and buying behaviour to offer a sophisticated and at times challenging guide for all those involved in retailing, as well as those responsible for planning and designing social and retail space.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>Written by a renowned sustainability expert, <em><strong>Greener Products:</strong></em> <strong>The Making and Marketing of Sustainable Brands, Second Edition</strong> makes the casefor why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.</p> <p>New updated content in this second edition includes:</p> <ul> <li></li> <li>New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.</li> <li></li> <li>Novel tools and examples for bringing sustainable products to market.</li> <li></li> <li>New chapter dedicated to natural capital.</li> <li></li> <li>Analysis of current green marketing methods and market trends.</li> <li></li> <li>Best practices for making and marketing sustainable brands.</li> </ul> <p>For more information, visit the author's book website at www.greenerproducts.biz.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>Written by a renowned sustainability expert, <em><strong>Greener Products:</strong></em> <strong>The Making and Marketing of Sustainable Brands, Second Edition</strong> makes the casefor why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.</p> <p>New updated content in this second edition includes:</p> <ul> <li></li> <li>New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.</li> <li></li> <li>Novel tools and examples for bringing sustainable products to market.</li> <li></li> <li>New chapter dedicated to natural capital.</li> <li></li> <li>Analysis of current green marketing methods and market trends.</li> <li></li> <li>Best practices for making and marketing sustainable brands.</li> </ul> <p>For more information, visit the author's book website at www.greenerproducts.biz.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>With over 20 million people on its payroll, the government is the largest employer in the country. Managing people who do the nation’s work is of critical importance to politicians, government leaders, and citizens alike. <em>Personnel Management in Government: Politics and Process</em>, eighth edition, examines the progress and innovations that public personnel professionals are making to address changes in the political, legal, and managerial environment of government. It provides students with a comprehensive understanding of human resource management within its historical and political context in the public sector.</p> <p>A number of new developments are addressed in the eighth edition, including discussion of:</p> <ul> <li></li> <li>Human resource management in nonprofit organizations in an all-new, dedicated chapter</li> <li></li> <li>Current and future challenges to recruitment and hiring, including the use of social media in recruitment</li> <li></li> <li>Privatization and contracting out</li> <li></li> <li>The rise of employment "at will" policies</li> <li></li> <li>Digital technology or "digitalization" in HRM and the need to enhance cybersecurity</li> <li></li> <li>Managing performance with human capital analytics</li> <li></li> <li>Increased reliance on telework</li> <li></li> <li>States’ attacks on public sector labor unions</li> <li></li> <li>HRM changes under the Trump administration</li> </ul> <p>Since publication of the first edition in 1977, <em>Personnel Management in Government</em> has addressed issues not yet considered mainstream, but that have proven central to the development of the field over time. This long-standing but no less innovative textbook is required reading for all students of public, government, and non-profit personnel management.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>With over 20 million people on its payroll, the government is the largest employer in the country. Managing people who do the nation’s work is of critical importance to politicians, government leaders, and citizens alike. <em>Personnel Management in Government: Politics and Process</em>, eighth edition, examines the progress and innovations that public personnel professionals are making to address changes in the political, legal, and managerial environment of government. It provides students with a comprehensive understanding of human resource management within its historical and political context in the public sector.</p> <p>A number of new developments are addressed in the eighth edition, including discussion of:</p> <ul> <li></li> <li>Human resource management in nonprofit organizations in an all-new, dedicated chapter</li> <li></li> <li>Current and future challenges to recruitment and hiring, including the use of social media in recruitment</li> <li></li> <li>Privatization and contracting out</li> <li></li> <li>The rise of employment "at will" policies</li> <li></li> <li>Digital technology or "digitalization" in HRM and the need to enhance cybersecurity</li> <li></li> <li>Managing performance with human capital analytics</li> <li></li> <li>Increased reliance on telework</li> <li></li> <li>States’ attacks on public sector labor unions</li> <li></li> <li>HRM changes under the Trump administration</li> </ul> <p>Since publication of the first edition in 1977, <em>Personnel Management in Government</em> has addressed issues not yet considered mainstream, but that have proven central to the development of the field over time. This long-standing but no less innovative textbook is required reading for all students of public, government, and non-profit personnel management.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p><strong>A COMPANION TO CITIES IN THE GRECO-ROMAN WORLD</strong></p> <p><em>A Companion to Cities in the Greco-Roman World</em> offers in-depth coverage of the most important topics in the study of Greek and Roman urbanism. Bringing together contributions by an international panel of experts, this comprehensive resource addresses traditional topics in the study of ancient cities, including civic society, politics, and the ancient urban landscape, as well as less-frequently explored themes such as ecology, war, and representations of cities in literature, art, and political philosophy.</p> <p>Detailed chapters present critical discussions of research on Greco-Roman urban societies, city economies, key political events, significant cultural developments, and more. Throughout the Companion, the authors provide insights into major developments, debates, and approaches in the field. An unrivalled reference work on the subject, the volume focusses on both the archaeological (spatial, architectural) as well as the historical (institutions, social structures) aspects of ancient cities, and makes Greco-Roman urbanism accessible to scholars and students of urbanism in other historical periods, up to the present day.</p> <p>Part of the authoritative <em>Blackwell Companions to the Ancient World series, A Companion to Cities in the Greco-Roman World</em> is an excellent resource for advanced undergraduate and graduate students, researchers, and lecturers in Classics, Ancient History, and Classical/Mediterranean Archaeology, as well as historians and archaeologists looking to update their knowledge of Greek or Roman urbanism.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p><strong>A COMPANION TO CITIES IN THE GRECO-ROMAN WORLD</strong></p> <p><em>A Companion to Cities in the Greco-Roman World</em> offers in-depth coverage of the most important topics in the study of Greek and Roman urbanism. Bringing together contributions by an international panel of experts, this comprehensive resource addresses traditional topics in the study of ancient cities, including civic society, politics, and the ancient urban landscape, as well as less-frequently explored themes such as ecology, war, and representations of cities in literature, art, and political philosophy.</p> <p>Detailed chapters present critical discussions of research on Greco-Roman urban societies, city economies, key political events, significant cultural developments, and more. Throughout the Companion, the authors provide insights into major developments, debates, and approaches in the field. An unrivalled reference work on the subject, the volume focusses on both the archaeological (spatial, architectural) as well as the historical (institutions, social structures) aspects of ancient cities, and makes Greco-Roman urbanism accessible to scholars and students of urbanism in other historical periods, up to the present day.</p> <p>Part of the authoritative <em>Blackwell Companions to the Ancient World series, A Companion to Cities in the Greco-Roman World</em> is an excellent resource for advanced undergraduate and graduate students, researchers, and lecturers in Classics, Ancient History, and Classical/Mediterranean Archaeology, as well as historians and archaeologists looking to update their knowledge of Greek or Roman urbanism.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>医学は私たちの健康と生命を守る営為であり、人間社会のどの地域・時代にも存在する。
医学の歴史は経験知と哲学をもとにした古代の伝統医学から始まり、次第に科学・技術と結びつきを強め、高度な現代医学へと発展してきた。
医学史という学問分野は、先人たちの事績や過去の医学知識にとどまらず、医療と社会・文化との関わり、薬学・生物学など周辺分野との関わりといった多様な背景や時空間までもが視野に入っている。
本書は日本の医史学研究者が集結し、西洋、インド、アラビア、東アジア、日本など様々な地域と時代の医学史を、興味深いテーマを見開きで次々読める形で収録した。
人間と医学と社会のかかわりを追う人への入り口となる一冊。
</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>医学は私たちの健康と生命を守る営為であり、人間社会のどの地域・時代にも存在する。
医学の歴史は経験知と哲学をもとにした古代の伝統医学から始まり、次第に科学・技術と結びつきを強め、高度な現代医学へと発展してきた。
医学史という学問分野は、先人たちの事績や過去の医学知識にとどまらず、医療と社会・文化との関わり、薬学・生物学など周辺分野との関わりといった多様な背景や時空間までもが視野に入っている。
本書は日本の医史学研究者が集結し、西洋、インド、アラビア、東アジア、日本など様々な地域と時代の医学史を、興味深いテーマを見開きで次々読める形で収録した。
人間と医学と社会のかかわりを追う人への入り口となる一冊。
</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】<p>From the development of each vaccine to its use in reducing disease, Plotkin's Vaccines, 7th Edition, provides the expert information you need to provide optimal care to your patients. This award-winning text offers a complete understanding of each disease, as well as the latest knowledge of both existing vaccines and those currently in research and development. Described by Bill Gates as "an indispensable guide to the enhancement of the well-being of our world," Plotkin's Vaccines is a must-have reference for current, authoritative information in this fast-moving field. - Includes complete information for each disease, including clinical characteristics, microbiology, pathogenesis, diagnosis, and treatment, epidemiology, and public health and regulatory issues ? plus complete information for each vaccine, including its stability, immunogenicity, efficacy, duration of immunity, adverse events, indications, contraindications, precautions, administration with other vaccines, and disease-control strategies. - Analyzes the cost-benefit and cost-effectiveness of different vaccine options. - Helps you clearly visualize concepts and objective data through an abundance of tables and figures. - Covers the new oral cholera and zoster vaccines, as well as newly licensed meningococcal group B vaccines and a newly licensed dengue vaccine. - Brings you up to date on successful human trials of Ebola vaccines, an enterovirus 71 vaccine licensed in China, and new recommendations and changes to polio vaccines. - Features a new chapter on maternal immunization. - Expert Consult? eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.</p>画面が切り替わりますので、しばらくお待ち下さい。
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【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める!】
<p>From the development of each vaccine to its use in reducing disease, Plotkin's Vaccines, 7th Edition, provides the expert information you need to provide optimal care to your patients. This award-winning text offers a complete understanding of each disease, as well as the latest knowledge of both existing vaccines and those currently in research and development. Described by Bill Gates as "an indispensable guide to the enhancement of the well-being of our world," Plotkin's Vaccines is a must-have reference for current, authoritative information in this fast-moving field. - Includes complete information for each disease, including clinical characteristics, microbiology, pathogenesis, diagnosis, and treatment, epidemiology, and public health and regulatory issues ? plus complete information for each vaccine, including its stability, immunogenicity, efficacy, duration of immunity, adverse events, indications, contraindications, precautions, administration with other vaccines, and disease-control strategies. - Analyzes the cost-benefit and cost-effectiveness of different vaccine options. - Helps you clearly visualize concepts and objective data through an abundance of tables and figures. - Covers the new oral cholera and zoster vaccines, as well as newly licensed meningococcal group B vaccines and a newly licensed dengue vaccine. - Brings you up to date on successful human trials of Ebola vaccines, an enterovirus 71 vaccine licensed in China, and new recommendations and changes to polio vaccines. - Features a new chapter on maternal immunization. - Expert Consult? eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.</p>画面が切り替わりますので、しばらくお待ち下さい。
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